There is no doubt that most sports marketing trends develop in the US, the country with the world’s largest sports market; at the same time, expectations of business partners are increasing every day. Rights holders and sponsors need to work harder to distinguish themselves from others and succeed in this competitive market.
GAINS provides a monthly Trend Report for clients which includes all major sports marketing innovations in the US. This gives rights holders essential advantages necessary to generate new concepts and campaigns.
The Trend Report includes these categories – each one significant for every client: