Carolin has been working in the sports marketing industry for over a decade. She launched her career in 2006 at SPORTFIVE (today Lagadere sports), Europe’s leading agency in sports marketing. Her first position included implementing advertising rights in international soccer and handball. Moving on in her career Carolin managed the Brand Conception department; where she and her team developed individual sponsoring concepts for clients and marketing strategies for rights holders. Soccer has always been her major focus, but Carolin also gained vast experience in other sports such as Handball, Formula One, Winter Sports and Track & Field.
In 2011 Carolin began working for DFL Sports Enterprises, where she supported the Managing Director in all relevant projects to successfully market the German Bundesliga globally. Among other projects she was responsible for planning, organizing and opening the first international Bundesliga office in Singapore.